Here are some key points for marketing leaflet design:
- Clear Messaging:
- Craft a concise headline that grabs attention.
- Use simple language and focus on key benefits.
- Eye-Catching Visuals:
- Incorporate high-quality images or graphics.
- Use bold colors and contrast to highlight important sections.
- Brand Consistency:
- Apply your brand’s colors, fonts, and logo throughout the design.
- Maintain a uniform tone of voice.
- Audience Engagement:
- Include a compelling call-to-action (CTA) like “Contact Us” or “Learn More.”
- Use personalized messaging that resonates with your target audience.
- Layout and Flow:
- Organize content in a logical flow — headline, body, CTA.
- Utilize white space to avoid clutter and enhance readability.
- Print and Digital Readiness:
- Ensure high-resolution images for print.
- Optimize for both digital viewing and physical printing.